We took a direct flight to Amsterdam and arrived at PLMA FAIR: the international event dedicated to the promotion of private label products, held on 23 and 24 May 2023.
It was a special occasion to introduce 4 important novelties of our 2023:
- The new reference WOK IT: the delicious Dim Sum filled with chicken curry with a tasty oriental flavour
- The new references of the Buon Benessere line: Fusilli with Chickpeas and Fusilli with Red Lentils
- ‘Solo Tu‘: the new 125 g single-portion line, small in size but big in taste that recalls the great classics of Italian tradition
- The graphic restyling of the Classic, unfilled and filled Line with a fresh new look that focuses on the product and the visual impact of the chosen colour scheme.
We return to Italy full of enthusiasm and… see you at the next event!